A Conference About Actionable Solutions
The rapid growth of data-driven, digital advertising has presented marketers with unprecedented new opportunities to better understand and connect with their audiences. Simultaneously, that growth has given rise to fraud, malware, security and viewability concerns as marketers look to ensure that their advertising campaigns are running cleanly, safely and being seen by actual people.
AdExchanger's Clean Ads I/O will take a careful look at the challenges within data-driven, digital advertising, and more importantly, create actionable solutions that will keep it clean.
Chief Revenue Officer
Federal Trade Commission
Publisher & CEO
Eyeo GmbH/Adblock Plus
President, North America
Director of Demand Marketing
President & CEO
Integral Ad Science
Chief Revenue Officer
The Washington Post
President & CEO
Head of Ad Tech
EVP Strategic Data Solutions
President & CEO
ANA (Association of National Advertisers)
SVP, Business & Corporate Development
VP, Revenue Strategy and Operations
VP & GM, BrightRoll Exchange
Murphy Apps LTD/Crystal
VP Programmatic Demand Product
Director of Monetization
Co-founder and CEO
Director Digital Marketing
Allstate Insurance Company
Global Digital Marketing Manager
President & CEO
Co-Founder & Chief Product Officer
SVP Engineering & West Coast Operations
Gamut (Cox Media Group)
Vice President, Digital Revenue
The E.W. Scripps Company
Director, Product Management, Sustainable Advertising
CEO North America
Guardian News & Media
Director IAM Strategic Services
Registration Hosted by White Ops
John Ebbert, Publisher & CEO, AdExchanger
Putting Transparency To The Test
FTC CTO Lorrie Cranor has spent years studying the human side of security and privacy technology. She is currently exploring approaches to evaluating the effectiveness of disclosures, including ad privacy icons and notices, and native advertising disclosures. She will present some of her disclosure evaluation research studies and discuss the importance of evaluating disclosure effectiveness as part of the design process.
Lorrie Cranor, CTO, Federal Trade Commission
Strong Partnerships: The Best Defense Against Ad Fraud
Inventory quality plagues the programmatic ecosystem, and it’s up to every player in the industry to be vigilant in their efforts to identify and eradicate fraudulent inventory. However, acting alone will only get us so far. Dan Mosher of BrightRoll Exchange and Maureen Little of Turn discuss how their platforms have partnered to reduce fraud and ensure quality inventory.
Dan Mosher, VP & GM, BrightRoll Exchange, Yahoo!
Maureen Little, SVP, Business & Corporate Development, Turn
The New Data Dynamic: Chief Privacy Officer, Chief Marketing Officer
The push-pull of consumer privacy versus marketing needs is complex to say the least. In this presentation, policy expert Aubrey Turner looks at what’s going on between the CMO and CPO – and the shared strategy ahead.
Aubrey Turner, Director IAM Strategic Services, Optiv Inc
Tackling The Supply Chain
The shift to quality is largely a technical challenge for buyers. How are agencies and brands tackling the evolving arsenal of tech tools that are used to provide their client a cleaner supply chain. A range of issues will be discussed from the buy-side perspective such as viewability, ad fraud and privacy.
Keary Phillips, Director, Digital Marketing, Allstate Insurance Company
Caitlin Romig, Global Digital Marketing Manager, Rosetta Stone
Keith Johnson, EVP Strategic Data Solutions, Wunderman
Rick Greenberg, CEO, Kepler Group
Ryan Joe, Managing Editor, AdExchanger – Moderator
Clean Advertising Case Study
Scott Siegler, SVP Engineering & West Coast Operations, Gamut (Cox Media Group)
Tom Sly, VP Digital Revenue, The EW Scripps Company
Beyond Viewability: How Exposure Can Define Campaign Success
So your campaign now has viewable ads seen by humans but are you really succeeding in getting the most ROI out of your digital investment? Digital media buying has its own set of rules that drive success and we need to start thinking that way. Join David Hahn, SVP of Product at Integral Ad Science, as he reveals why not all clean ads online are created equal, and what matters most when determining what’s really driving your customers loyalty to your brand.
David Hahn, SVP of Product, Integral Ad Science
Fraud has clearly moved to mobile and is manifesting itself in different forms. This panel of experts will look at the issues and what’s being done about it – and what isn’t.
Eliza Nevers, VP Programmatic Demand Product, Aol Platforms
Michael Oiknine, Co-Founder and CEO, Apsalar
Christian Calderon, Chief Revenue Officer, Ketchapp
Allison Schiff, Senior Editor, AdExchanger – Moderator
Lunch Hosted By DataXu
Unblocking Better Ads: Will Digital Advertising Heal Itself… Or Eat Itself?
Opaque markets, misaligned incentives and fraud represent a potential self-destruct trigger for the digital media industry as we know it. Meanwhile better ads, tools and education offer a real shot at redemption. Using lessons from economics and game theory, Andrew will explore what it will take for our industry to escape the vicious cycles that threaten to consume it and unlock the promise of better ads for everyone.
Andrew Shebbeare, Co-Founder & Chief Product Officer, Essence
Transparency Across The Industries Of Advertising
Key advertising industry trade associations return to the Clean Ads I/O stage and discuss the challenges to and solutions for transparency in advertising across a range of subjects including fraud, viewability, native advertising, agency compensation and more.
Bob Liodice, President & CEO, Association of National Advertisers
Nancy Hill, President & CEO, 4A’s
Randall Rothenberg, President & CEO, IAB
Joanna O’Connell, CMO, MediaMath – Moderator
Wayne Gattinella, President & CEO, DoubleVerify
Could viewability become a new “standard” digital advertising metric? IMM has worked with clients like Roku to test multiple viewability approaches with the goal of assigning business metrics to each one. The agency will present conclusions on how it quantifies the value of viewability in terms of reaching business goals, including correlation of viewability to conversion performance.
Keith Pieper, VP of Technology, IMM
Lisa Flosznik, Director of Demand Marketing, Roku
Don’t Pardon The Interruption
In 2015, Guardian US CEO Eamonn Store stated to AdExchanger the significant issues with today’s interruptive ad experience. Mr. Store who will discuss the challenges in today’s online advertising ecosystem.
Eamonn Store, CEO North America, Guardian News & Media
Kelly Liyakasa, Senior Editor, AdExchanger
In Consideration of Ad Blocking
Many consumers have embraced ad blocking software to enhance their web experience, whether mobile or desktop. What are the latest implications for publishers and vendors addressing this trend? And what does it mean for marketing spend overall? Our panel will explore.
Scott Spencer, Director Product Management, Sustainable Advertising, Google
Ben Barokas, CEO, Sourcepoint
Till Faida, CEO, Eyeo GmbH/Adblock Plus
Dean Murphy, CEO, Murphy Apps LTD/Crystal
James Hercher, Reporter, AdExchanger – Moderator
The ad quality push now underway could lead to fewer overall impressions in the ecosystem. This poses a challenge but also an opportunity for media companies with clean, well lit supply. This publisher-focused panel will discuss the business impacts of viewability measurement, fraudulent ads, platform publishing, and ad blocking.
Kavata Mbondo, VP, Revenue Strategy and Operations, Time Inc.
David Jakubowski, Head of Ad Tech, Facebook
Jed Hartman, Chief Revenue Officer, The Washington Post
Kevin O’Donnell, Director of Monetization, Microsoft
Sarah Sluis, Senior Editor, AdExchanger – Moderator
Increasingly, the digital advertising “buck” stops with agencies, who are ultimately responsible for vetting media sources and implementing technologies to enhance advertising quality. This discussion with MRM//McCann’s North American President Lori Feld will dive into the evolving requirements for brands and their agencies to ensure their dollars flow to only the most impactful placements in today’s highly fragmented ecosystem.
Lori Feld, President, North America, MRM//McCann
Zach Rodgers, Executive Editor, AdExchanger
For Brands, Marketers, and Agencies:
Clean Ads I/O represents a unique opportunity to learn from your peers as well as reach “across the aisle” to your sell-side and technology partners and learn what they see, share your views and consider the solutions ahead. For example, the most important way to combat fraud is to understand how it works. Marketers who attend Clean Ads I/O will be better informed than ever as they learn what to demand in terms of security and transparency from publishers and technology vendors.
For Publishers: Like your ecosystem partners, you hold a unique touchpoint with the consumer and it’s your job to protect not only them, but the brands that are driving revenue through you. Privacy, viewability, ad blocking – all of these and more are in the mix. Clean Ads I/O will provide an understanding of the latest trends and solutions, and provide you an opportunity to connect with the buy-side and vendor community.
For Tech Providers: Bringing your technology expertise to the world of big data and advertising is critical. You want to protect the brands that trust you to deliver their campaigns and/or drive yield for publishers who create the great content we all depend on. Among the most important issues you address is unlocking the complexity of the many partners it may require for a buy- or sell-side provider to create and deliver effective advertising at scale. Ad technology companies that attend Clean Ads I/O will gain a better understanding of how the latest technologies are working for their clients and for the consumer, and inspire the road map for future innovation.
For Everyone: Clean Ads I/O provides a unique opportunity for all the members of the advertising technology ecosystem to exchange actionable ideas for making digital advertising cleaner, safer and better.
SEE 2015 HIGHLIGHTS
HERE'S WHAT LAST YEAR'S ATTENDEES SAID
“I have seen at least 5 Viewability panels to date and that was the best one I have seen by far. Not only did the participants know what they were talking about, they represented the best viewpoints from the industry.”
Adam Luther, Amnet
“Better than other events - the topics were actually dug into instead of people making passing comments.”
Kolin Kleveno, 360i
“The panel discussions in the afternoon were great!”
Alex Stone, Horizon Media
were very likely or likely to recommend Clean Ads I/O to a colleague
were very likely or likely to attend Clean Ads I/O again
were extremely satisfied with their overall experience
who attends CleanAds i/o?
In 2015, more than 400 digital marketing executives from top brands, advertising agencies, publishers and technology partners attended the inaugural Clean Ads I/O conference, demonstrating their commitment to making digital advertising cleaner, faster and better.
Need help justifying your trip to CleanAds I/O?
We’re pleased to return to the vibrant and unique setting of The TimesCenter, conveniently located in the heart of Times Square.
242 West 41st Street (between 7th and 8th Avenues)
New York, NY 10036
Official Hotel: HILTON TIMES SQUARE
234 West 42nd Street (between 7th and 8th Avenues)
New York, NY 10036